On December 1, 2003 – the day before her reality show The Simple Life premiered on US television – Paris Hilton was taken aside by her mother, Kathy.

“She said to me: ‘Tomorrow, when this airs on television, your life is going to change forever’,” Hilton recalls. “I want you to remember to remain the same down-to-earth person you are, never let this go to your head and never change.

“And that’s something I have held in my heart ever since. I’ve seen a lot of people come and go, and I have seen a lot of people let it go to their head. I have never been one of those people, I have always remained the same person.”

The 41-year-old influencer, a great-granddaughter of Hilton Hotels founder Conrad Hilton, spoke to The Sun-Herald and The Sunday Age on the set of a new ad campaign for Uber Eats which, like many brands, sees value in leveraging her audience: 18.7 million on Instagram, 16.9 million on Twitter and 6 million on TikTok.

When Hilton moved into social media in 2009, the industry was in its infancy. Last year, she consolidated her business into a single production company, 11:11 Media, which produces audio, television and digital content, product licensing and branding, music and art, including digital non-fungible tokens (NFTs).

It is, she says, what a multi-platform A-game looks like in 2022. “That’s why I built it,” Hilton says. “It’s important to be on all these platforms and to take it seriously. I love making content, and you have to get the most out of every single thing you do.

“I always prided myself on being innovative and being the first at doing things. I love that something I did before there was even a name for it is now an occupation – a form of celebrity that any kid in their living room with a talent or a passion and an iPhone can put on social media.

“There’s good and bad that comes with that because I think there is a lot of pressure, too, particularly for girls,” Hilton says. “But if you use social media in a good way, in positive ways, and you do something positive with your brand, then it’s a good thing.”

Hilton says she prefers to work with brands she uses in her life: “When I got the call about this [she gestures to the set for the Uber Eats commercial she is filming], I was like, ‘yes, I use this’. And to be working with the Irwin family [Robert and Bindi Irwin also appear in the ad], I felt really aligned with my own brand.”

In her podcast, I Am Paris, she tackles subjects she thinks do not have enough mainstream media attention. In her conversation with actor Amy Schumer, for example, the pair talked about the autism spectrum, therapy and cancel culture.

“What I love about the podcast is having my voice,” Hilton says. “I feel like growing up in the early 2000s, the media treated me – and Britney Spears and a lot of those girls – really unfairly. I feel like [with the podcast], I can tell the truth and speak about what I want to speak about. It’s powerful to have that voice.”

Hilton has also taken on a very personal cause: the abuse of students in America’s private “behavioural” education system. Hilton was a victim of such abuse herself, she says, revealing in the 2020 documentary, This Is Paris, she had been subjected to strip searches, force-fed medication, watched in the shower and confined in isolation as punishment.

Hilton’s production company produces a podcast series, Trapped in Treatment, hosted by abuse survivor Caroline Cole and investigator Rebecca Mellinger. And now, Hilton, having successfully campaigned in several US states for new laws protecting teenagers in private schools with behavioural and mental health issues, is taking her crusade to Washington, DC.

“Everything happens for a reason, and maybe I had to go through that, and maybe I was given this gift so that I could use my voice and make a difference, to stop it from happening to other children,” Hilton says. “In a way, this is my mission in life now. And it’s the thing that has the most meaning because I am making an impact.

“My whole life, it’s been a lot of fun and I’ve done a lot of stuff: The Simple Life, all that, and playing a character,” she says. “But that was just the fun part. This is something that’s really serious and making a difference in saving lives. That means everything to me.”

Hilton believes the public persona of Paris Hilton – the selfie-obsessed airhead – is one she created as a “coping mechanism” for the abuse she went through as a teenager at Provo Canyon School.

“It was just such a traumatic and horrible experience that I just didn’t ever want to think about it again,” she says.

“I think I invented this bubbly Barbie-type, perfect life fairytale, so I didn’t have to think about what had happened. And then it ended up being this whole brand, and then it became ‘me’, but it was never really me.

“I am actually a pretty shy person,” she says. “[This other persona] is a mask I wear … I’m just playing someone else. The real me is a lot more serious. I’m not a dumb blonde. I’m just very good at pretending to be one.”

Source: smh.com.au

(CNN) A fuschia Bentley drives down a twisty desert road toward the entrance of the Neon Carnival, an after-party held each year during Coachella. Paris Hilton has arrived. Her hair is in pigtails, twisted in part with white flowers, and she’s wearing a sparkly pink romper that matches her platform boots. She greets fans on a red carpet, heads to a packed dance floor and eventually finds her way to the go-karts.

Hilton attends the invite-only party in person each year, but this particular scene played out last month in Paris World, Hilton’s virtual experience on popular gaming platform Roblox, where she joined as an avatar. Nearly 400,000 Roblox users visited her virtual Neon Carnival that mid-April weekend, about 40 times the number of people who went in real life this year, according to Hilton. (The digital event was sponsored by Levi’s and designed in part by Brent Bolthouse, the founder of the original Neon Carnival).

It’s a concept Hilton has seen success with before. On New Year’s Eve, she DJed a live set in the same virtual world, playing as her avatar. In Paris World, users can also buy virtual clothing, book a jet ski ride or pay to gain access to a VIP section of a club.

“I’ve always been an undercover nerd, so I’ve been obsessed with anything to do with technology and the future,” Hilton told CNN Business in an interview last month. “Now my new nickname is ‘The Queen of the Metaverse,'” she added, referring to a sobriquet she has used on the red carpet and in a number of her social media posts, which, according to her company 11:11 Media, first emerged in the NFT space on Twitter.
Hilton has long been a trendsetter. She arguably became an influencer before the term even existed after her reality TV show, “The Simple Life,” debuted in 2003. But Hilton, the great-granddaugther of hotel mogul Conrad Hilton, has also been working to redefine her public image as a successful businesswoman and to cement her status as an innovator.
Recently, she’s embraced two buzzy but speculative trends in tech: the metaverse, a vision for an immersive virtual world that still does not exist; and non-fungible tokens, known as NFTs, which refer to pieces of digital content linked to the blockchain, the digital ledger system underpinning various cryptocurrencies.

Hilton has invested in multiple tech companies, including backing digital avatar startup Genies and animation app immi, which allows some NFT owners to bring the characters in their digital artwork to life. She also bought a Bored Ape Yacht Club NFT, a pricey and highly sought after collection that’s attracted celebrity buyers. Hilton has also created her own NFT artwork. One of her latest NFT pieces, called the “Iconic Crypto Queen” and created in collaboration with popular NFT artist Blake Kathryn, sold for $1.111 million — a nod to 11:11 Media, Hilton’s new company named after her favorite time of day.

While the future of both the metaverse and NFTs remains unclear, arguably all the more so for the latter after a crypto market crash this month, some say there is real potential for celebrities who embrace virtual gatherings and products. “For celebrities, like brands, this is another way for them to engage with their fans and audiences,” said Michael Inouye, a principal analyst at ABI Research. “This could be through virtual events, concerts, shows and more. They could sell virtual merchandise so fans could show their fandom both in their real and virtual lives.”
Her bet on these digital products and services is just one piece of Hilton’s growing empire. Last fall, Hilton brought all of her initiatives under 11:11 Media. The company includes her 19 product lines, such as fragrances, clothing and makeup, which have surpassed over $4 billion in all-time revenue, according to the company. It also includes her production company Slivington Manor Entertainment — which is behind TV projects including “Cooking with Paris” and “Paris Hilton in Love” — and her podcast company London Audio.
“We are growing quickly and want to find the talent of people who are interested in this space,” said Hilton. To that end, Hilton is partnering with ZipRecruiter, an online platform for job seekers, to add more employees to her roster. 11:11 Media is soon launching a sweepstakes for someone to win a mentorship program with her in Los Angeles to learn many of the aspects of running her business.
“Mentorship is also something that’s really important for me. My mentor was my grandfather,” she said of the late Barron Hilton, the business magnate who was the former president, chairman and CEO of Hilton Hotels Corporation. “It’s just all the advice he gave me and the support has really stuck with me throughout my career. I want to be able to do that for someone else.”

Full article: cnn.com

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Not that she ever really left the spotlight, but right now is an excellent time for Paris Hilton to be back under it. The hottest trends in fashion right now are the ones the celebrity heiress popularized as the preeminent style icon of the early 2000s. From velour tracksuits and oversized sunglasses, to low-rise jeans and mini skirts, the outfits she put together — without any help from a stylist — for club-hopping and trips to Kitson are now on everyone’s mood board.

Being the savvy businesswoman that she is, Hilton is of course capitalizing on her renewed sartorial relevance: Last Tuesday, she launched her own line of velour tracksuits that immediately sold out online. Then on Wednesday, she launched a range of 2000s-inspired sunglasses and prescription frames with Quay Australia. She celebrated the collaboration on Friday with a blowout party at a Beverly Hills estate, wearing an outfit that could’ve come straight out of her own early-2000s archives. The chainmail mini dress and choker seemed to reference her 21st-birthday dress, which has been copied by everyone (including Kendall Jenner) in the years since she first wore it. Hilton doesn’t mind, though.

“I think that’s the ultimate birthday dress,” she tells me during a phone interview ahead of the event. “Everyone should wear it on their birthday.”

I asked Hilton all about her outsized style influence, the early-aughts trends she will and will not be embracing the second time around, her predictions for what will be in style next, and what we can expect from the NFT aficionado’s fashion dealings in the metaverse. Read on for our interview.

What inspired you while working on this line with Quay? Do you have a favorite style?
I was really inspired just by my love of sunglasses. They’re my favorite accessory, so I really wanted to create a line that represented me and my favorite styles and also was inspired by the early 2000s. I love all of them but my favorites that I’ve literally been wearing every day are the black ones, ‘Total Vibe.’ I love the way they look, the way they feel, and you can wear them day and night. Also the pink ones, they’re so girly.

Throughout the fashion weeks we’ve seen the return of a lot of the early-2000s fashion trends that you popularized. The designer of Blumarine has even cited you as inspiration. How does it feel to be a reference or inspiration to big designers and brands right now?
It makes me feel really proud, I’ve always felt like I was ahead of my time in many ways and back then I didn’t even have a stylist. It was just me picking all my looks out, so just to see designers and people saying I’ve been an inspiration, it just makes me feel proud. I love fashion, especially brands like Blumarine, which I’ve always been a fan of. It’s always very flattering.

Have you seen any really good or interesting 2000s-inspired looks recently on a celebrity or influencer or anyone where you thought, ‘they nailed it’?
Anytime I see anyone in velour tracksuits, that just always reminds of me of me. I launched my tracksuit line yesterday because I wanted to make even more comfortable iconic velour tracksuits, which we sold out right away. That’s a look that I see all the time; even on Halloween, a lot of girls will wear that. Or ‘Simple Life’ style, like Von Dutch, that’s coming back now. And my 21st birthday dress — I’ve seen everyone wear it, so many people. There are so many reiterations of that dress.

Have you kept a lot of your clothes and accessories from that time and brought any of it back out?
Yeah I have. I keep a lot of my things just because I want to save them for my daughter one day. Those pieces are just so iconic that I love to keep them. Things I’ve taken out a lot are the Dior monogram — I love that logomania is back again — a lot of my Louis Vuitton purses, my big giant gold metallic ones, all my sparkly things, anything with lots of Swarovski crystals.

I also associate you with the low-rise denim craze. Do you remember why you loved that look or where you first saw it? Have you pulled any of those back out?
I remember Frankie B sent me these very low-rise jeans before ‘The Simple Life,’ then I started rocking them all the time. Then, I was the Guess girl for the Guess campaign, and I was rocking all of the low-rise skirts and the jeans. I embraced that look. It was definitely a look [laughs]. Now, I think the high-rise jeans are sexier and look chic.

So no more low-rise for you?
I’m more into the high waist now, I don’t know if I’d rock it again.

You seem to have a knack for predicting trends, what do you think will be popular or come back next?
I’m really into neon — neon pink and yellow and green and bright colors that really stand out — so that’s a trend I love that I think’s gonna be coming back, especially with music festival season coming up. Obviously velour tracksuits, they’re my uniform. That’s something that I love that will always be in fashion. With luxury loungewear, people love to be comfortable in something and then also be able to wear it out.

You’re also famously into NFTs — do you have any predictions for how NFTs might impact fashion in the coming years?
Definitely, I have my Paris World [metaverse] inside of [gaming platform] Roblox. I actually did the first-ever fashion week of the metaverse during New York Fashion Week. I’ve been designing digital wearables and building digital fashion brands and it’s really exciting what’s happening in the space.

There’s all these digital designers now and also the opportunity for brands to come into the metaverse and make products, like Gucci has and lots of other big brands are trying to come in and do the same thing. I just think a lot of people are going to be in the metaverse and with your avatar, you want to be able to dress them up a certain way since that’s your online persona. So the opportunities are truly endless when it comes to that and it’s just a really exciting thing to be a part of.

Anything else on going on in Paris World?
I’m so excited about this collaboration with Quay and I can’t wait to see everyone rocking them. I’m also getting ready to release my 30th perfume.

Source: fashionista.com

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If you’re a fan of The Simple Life, you’ll recall that Paris Hilton and Nicole Richie spent much of their time on the reality show rocking Juicy Couture tracksuits in every shade of the rainbow. For instance, in season three, they rode around the nation as interns on a Greyhound bus wearing cozy, colorful sweats in bright pink or green. But Hilton’s love of tracksuits didn’t end in the early-aughts, when the show aired. Since then, she has continued to sport her signature tracksuits, even telling Vogue in 2019 that she still has an entire closet devoted to her Juicy Couture collection. It’s only natural, then, that Hilton is getting into the tracksuit market herself. This week, she announced she’s designing her own line of them, and Vogue has an exclusive sneak peek at the designs.

The decision to design her own assortment of tracksuits—which will be released in June—has been a long time coming. “It’s always been something I’ve been interested in creating,” she tells Vogue. “They’ve been my go-to since before I could remember.” Why is she such a fan of the athleisure look? “They’re comfortable and chic, and can make you feel glamorous while still being super fun and casual,” says Hilton. She’s certainly not wrong. Simply add an It bag or shoe, you have an on-trend Y2K look. “I love pairing my tracksuits with some statement jewelry and heels,” says Hilton. “The right accessories can switch up the whole vibe by dressing it up or down.”

While it’s hard to imagine Hilton in a tracksuit that isn’t Juicy, she says her own designs will be unique to her. Expect them to be girly and a tad over-the-top. In new photos of Hilton in the clothes, we get a glimpse at what’s to come. One cropped hoodie, in black and pink, features her catchphrase—“That’s hot”—in rhinestones. Another bright-red tracksuit has star cutouts on the leg. Bold colors will be a through line in the collection. “Pink is one of my favorite colors and I wear it as much as possible, but I spent a lot of time choosing the best colors and shades in the softest velour,” says Hilton.

If you’re looking to get your hands on Hilton’s tracksuits, you’ll have to wait until June, when they will be available on her own website. Select, to-be-announced retailers will start carrying them in September. Prices start at $95 for velour pants, to $115 for the blingy hoodies. Hilton assures that, no matter one’s taste, “there’s a tracksuit style for every occasion.” She considers it worth the investment. “The tracksuit is a forever wardrobe staple because it’s elevated comfort that you can wear anywhere,” she says. “You can wear it while shopping, or at home.” Loves it.

Source: vogue.com

Paris Hilton and Charles Hoskinson, founder and leader of Cardano (ADA), have invested in Colossal. It is a startup that aims to resurrect the Mammoth. The prehistoric animal is long dead, however DNA still exists, which makes the idea of bringing the giant creature back to life tantalizingly possible.

Paris Hilton, Hoskinson, and the Mammoth
Created in 2021 by Harvard Medical School professor George Church and businessman Ben Lamm, Colossal is a biotech startup that aims to bring the mammoth, the last recorded species of mammoth, back to life.

In addition to trying to recreate the animal, which became extinct around 10,000 B.C, the company has other conservation projects for species that are currently in danger of extinction, such as the white rhinoceros.

Bringing mammoths to life
According to Colossal, woolly mammoths could be inhabiting our planet as early as 2027. This would be possible thanks to the work of Church, who has been studying ways to bring the animal back to life for 10 years.

The startup is working on a mammoth embryo, made from DNA samples recovered from fossils. In this way, thanks to advances in genetic medicine and technology, it may be possible to resurrect a species that has been extinct for millennia.

Charles Hoskinson invests in the project
The Cardano founder participated in a colossal investment round led by Legendary Entertainment CEO Thomas Tull. Other investors and equity firms also attended the event, including socialite Paris Hilton. Hilton herself is responsible for multiple initiatives in the crypto market.

In total, the company managed to raise 60 million dollars, which will be used for research and carrying out its activities, including the attempt to reproduce mammoths.

Hoskinson did not say how much of his capital he decided to invest in the startup, but he did highlight that blockchain could help Colossal achieve its goals. The technology, according to him, could help the company to capitalize even more resources and be a source of registration of intellectual property of the projects that are being promoted.

A huge crypto enthusiast, Hoskinson is known for always seizing opportunities to promote Cardano.

Source: beincrypto.com