Category: Media

Bretman Rock On Co-Star Paris Hilton for Klarna’s Y2K-Inspired Campaign, Hollywood Ambitions

Bretman Rock co-stars with Paris Hilton in a new Y2K-inspired Klarna campaign — and he’s eyeing roles on even bigger screens.

“I’m tired of being on everybody’s phone, so I think it’s time to get Bretman Rock a movie,” the 24-year-old Philippines-born, Honolulu-based social media star tells The Hollywood Reporter. He’s set to release his first book, You’re That Bitch, on Feb. 14.

The content creator — who is represented by UTA and boasts a combined 51 million followers across YouTube, Instagram, TikTok, Twitter and Snapchat — and Hilton highlight the retail platform’s flexible payment options and other shopping features in two whimsical videos helmed by music video director Tanu Muino (who has worked with Harry Styles, Cardi B, Lizzo, Lil Nas X and others). The short films and stills will officially debut Feb. 27 on Hilton and Rock’s social media accounts and across digital, broadcast and OOH advertising platforms.

In the videos, Hilton wears a bead- and fringe-embellished emerald green velvet tracksuit, nodding to her blingy aughts-era Juicy Couture uniform. The duo also filmed a cheeky behind-the-scenes “hot or not”-style game examining which 2000s trends are “smooth or not smooth.” (Watch the video and ad campaigns below.)

Rock (née Bretman Rock Sacayanan Laforga) is a global ambassador for Klarna, which released a Y2K fashion and shopping trends report to celebrate its 2000s-inspired campaign. Among the findings: 27 percent of survey respondents were “nostalgic for indoor malls and shopping centers,” nearly half said that Y2K fashion is better than today’s styles and more than half want “fashion-forward sweatsuits and loungewear” should return.

“One thing that I really like about Klarna — and I’m only saying this because we recently just used it because I’m going to the Philippines soon — is that they will tell you everything about your purchase,” Rock adds. “And being the environmentally-friendly bitch that I am, I like how they’re very aware of airline and hotel emissions. It was just like really interesting when I got the invoice, it also said, this is how much you’re burning, bitch.”

Sitting in a midcentury-inspired ball chair in his bedroom (which he once described as an “alien superstar sex dungeon“) at his home in Hawaii, Rock recently caught up with THR over Zoom before jetting off to the Super Bowl, which he’ll attend with Fenty Beauty to watch its superstar founder perform at the Apple Music Halftime Show.

“It’s my first Super Bowl ever. I don’t even know who the fuck is playing this year,” he jokes. “I think the question is, what are my Rihanna plans this year? What I’ve been thinking about a lot is what is she going to sing, what is she open up with?”

https://www.youtube.com/watch?v=y0kQYZTMCOw

Source: hollywoodreporter.com

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https://www.youtube.com/watch?v=veJNTfp4Ie8

The Tonight Show Starring Jimmy Fallon

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